NJ / NY BEVERAGE MARKETING AGENCY
PREMIUM TASTING EXPERIENCES BUILT TO MOVE BRANDS
Sip & Strategy helps wine, spirits, beer, and ready-to-drink brands connect with consumers through polished in-store tastings, trained brand ambassadors, and retail activations.
RAISE THE EXPERIENCE. ELEVATE THE BRAND.
LUXURY-LEVEL EXECUTION FOR RETAIL BEVERAGE EVENTS.
Sip & Strategy was created for brands that want more than someone standing behind a table. We deliver professional representation, customer engagement, sales-focused sampling, and clear post-event reporting.
WHAT WE DO
IN-STORE TASTINGS
Premium wine, spirits, beer,
and RTD tastings designed to educate customers and drive trial.
MERCHANDISING
Display support, POS setup, shelf
presence checks, and photos from the field.
BRAND AMBASSADORS
Trained, polished, reliable ambassadors who represent your brand with confidence
and professionalism.
SALES REPORTING
Post-event recaps with photos
customer feedback, bottles sampled,
and sales insights.
RETAIL ACTIVATIONS
Launch events, holiday pushes,
store promotions, and custom brand
experiences across NJ and NY.
STAFF EDUCATION
Product knowledge sessions and retail
team education to help
stores sell with confidence.
ABOUT SIP AND STRATEGY
Built for Beverage Brands That Value Presentation and Performance
We understand what happens inside a liquor store because retail is our environment. From customer flow to display placement to the right tasting pitch, our approach is practical, polished, and sales-driven.
Our service area includes New Jersey and New York, with flexible support for suppliers, distributors, retailers, and brand teams.
HOW IT WORKS
01 PLAN
We confirm the brand, store, timing, product details, and event goals.
02 ACTIVATE
A polished ambassador executes the tasting and engages shoppers.
03 REPORT
You receive photos, feedback, and a recap after the event.
LET’S WORK TOGETHER
Book your next tasting or retail activation.
Serving NJ / NY beverage brands, distributors, suppliers, and retailers.